Short, useful pieces for owners and finance teams. Our first articles:
Why cash flow — not profit — decides survival
A profitable business can still run out of cash. We unpack the difference and the few numbers worth watching every month.
How to read a cash-flow forecast (and its confidence band)
What the dashed line and the shaded range mean, and how to make decisions when the future is uncertain.
Getting clean data out of your bank statements
Practical tips for exporting and tidying statements so your analytics are accurate from day one.
Full articles are publishing soon. Want an email when they go live? Write to hello@11wit.com.